The application for Akusherstvo.ru (iPhone, Android)
Akusherstvo.ru is a large web-store of baby stuff (more than 12 year on the market).
Dummies, children furniture, pampers, bicycles – 800 popular brands, 30,000 items.
Our task was to create mobile apps for Android and iOS.
We start from researching the existing website and customer behavior on site. Then we talk to the client, find out what is important for the customer, what they complain on, how they choose the goods, how they pay for them etc.
We imagine a perfect purchase experience. Then we form behavior scenario and go to app templates.
We look at web-store’s corporate design. We draw app screens considering purchasing convenience. We pay attention to displaying several modifications, colors, and sizes of a product.
In the product card we emphasize big nice photos and convenience of access to information. We provided most informative description, specifications and reviews.
To navigate a large catalogue a usual search and a choice of filters by price, brand and products type are helpful. We do our best to make products search more intuitive.
Methods of delivery and payment for products depend on the region. Product processing is implemented based on the buyer’s location.
The products the buyer likes are added to Favorites. You can check again and buy them later.
When the workplace is limited, secondary pages can be placed to side menu.
Before going to production dept. the template is processed by special means. Each resource is prepared separately, and all the elements’ states and distance to elements are shown.
We specially adapt products for tablets. More space meant more responsibility. We use bigger space wisely, making products presentation brighter. We pay attention to the fact that phone and tablet can be used in different situations.
We synchronize the app with the site: obtain products catalogue, photos, data on customers and orders. One can see the orders history in the app.
We paid special attention to app performance. It’s important for the app to give the requested information fast. To this end we, for example, added live search function.
After that we test and publish the application.
Project Manager: Yulia Tverdohleb
Art Director: Artem Schap
Internet marketing manager: Lialin Maxim
Designer: Alexander Kononenko
Technical Director: Dmitry Moskalenko
Developer: Bogdan Corda