Website for the service Wi-Fi Space
Wi-Fi Space is a free map of Wi-Fi access points worldwide.
What we did:
- Created web interface that helps users to quickly find a desired Wi-Fi spot anywhere in the world.
- Created and integrated a database of Wi-Fi spots.
- Created more than 50,000 pages with cities, countries and Wi-Fi spots that are optimized for search engines.
- Presented a web application for the service.
Website address - wifispc.com
Wi-Fi space is a startup, which aims to provide free access to the Internet worldwide.
The project is designed for travelers and those who are faced with the need to find Internet access in an unfamiliar place.
Yulia Tverdohleb, project manager.
The service is available through:
When doing market analysis, we have researched all large services worldwide that could be seen as competitors.
We noticed that they have different market coverage: some are very active in Europe, others – in the United States, but there were no players who managed to cover the whole world.
We allocated 3 formats of the competitors:
- Providers that give customers an additional service.
- Websites enthusiasts that collect all the spots without checking and differentiation.
- Companies that collect spots, but work on a database and its quality.
Lyalin Maxim, internet marketing specialist.
The analysis was put together and presented to the client.
Is the website SEO friendly?
The website is not as simple as it looks. For each major city in the world and most of the countries, we have made a separate landing page based on search queries.
Dmitry Kozlov, SEO optimizer.
What was done:
- We developed a semantic core of the site (in 2 languages).
- We developed unique meta tags for priority cities.
- We designed template meta tags for other cities
- We developed Technical design specifications for the texts for priority cities.
- We created template texts for other cities.
- We developed the structure and algorithm for linking all the pages.
- We prepared and launched the website for indexing.
Those who will be searching for Internet access in Moscow, Warsaw, London, or in Japan, USA, Russia and so on, will find out about us, see the coverage and will be able to download the application on their phones.
We make a prototype and on it show the placement of the blocks.
Special attention was paid to the user-friendliness of the map and sorting access points.
Develop every page, work out each element.
We also took into account that the website was being created for the Russian-speaking and English-speaking users. Therefore it should be as convenient and easy to use for all countries.
Service should be recognizable. That’s why the icons and colors should be the same for all platforms.
In the design we reflected the associations with free wireless access in a variety of places - it increases the memorability.
Egor Tkachenko, designer.
We start with simple shapes. White background, nothing extra.
Several options of lower pattern.
We offer a dark version.
They prefer dark. Let's put on the map at the bottom of the site famous sights.
Confirm. Draw out all the pages.
Talk about mobile applications, suggest downloading them.
To make downloading of the application easier we added QR-code. Using it, you can go to the download page via a smartphone.
Through the website you can also add new access points.
Work on icons and elements.
Wi-Fi Space allows users to share known wireless access points: that is, they can add to the database and edit it. Working with a database that has hundreds of thousands of access points and tens of thousands of pages is a complicated matter.
We had very high demands with regards to the loading speed of the site, database update and the usability of the site.
Dmitry Moskalenko, CTO.
At the same time, the site should work in tandem with the two applications, which also have hourly updates of their databases, adding new access points, etc. It took us a long time to connect access points to the pages, and required quite complex engineering solutions.
Programming took most of the time.
We have written texts for static pages, pages with cities and countries. We’ve filled out the entire structure of the site, which is necessary to service the users.
Review from the client
People who worked on the project:
Project manager: Yulia Povar
Designer: Egor Tkachenko
Internet marketer: Lyalin Maxim
Web Engineer: Karpikov Petr
Web Engineer: Zavorotinskij Maxim
Technical director: Dmitry Moskalenko
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