Smart TV app development

We are developing apps for Smart TV. We work with Samsung, LG, Philips, Android TV and Apple TV.

New platform to create TV apps for customers

Smart TV is a new form factor which combines television and the Internet. The content is imported through the Internet connection.

Smart TV devices are aimed at the entertainment industry: watching videos and films, listening to the audio, looking through photos, games and the like. It’s a new platform for the companies which develop and provide the content.

What tasks can Smart TV solve?

Entertainment and e-commerce projects, as well as a dating segment, geolocation services, and companies which provide offline services work together with Smart TV.

They can be the following apps:


Apart from the content projects, there exist the following TV apps:



Web-based technologies for Samsung Smart TV app development

Apps for Samsung, LG, Philips are developed on the basis of web technologies. HTML, CSS and JS programming languages are used to create TV apps. XML or JSON formats are used for data transfer.

This defines the specificity of the Samsung TV app development. UI elements of each system should be taken into consideration


Development process

Smart TV development undergoes the following stages:


develop smart tv apps


Gestures and remote control device

The interface is developed according the unique features of every platform. We will take into account all specific preferences – whether control is going to be carried out with the help of gestures, a remote control device, or a smartphone.

Unlike a computer or a smartphone, Smart TVs use right-left and up-down linear junctions. This makes navigation more complex.


develop samsung tv apps


Convenient interface

When developing the interface, special features of TV usage are taken into account. As a rule, TV is watched at 3-meter distance. It means fine details won’t be clearly visible.

The user being far from the TV needs a remote control for switching between the channels and applications, for regulating volume and managing the settings.

tv app development


TV doesn’t have a mouse or a touchscreen like a telephone. That’s why, to make a convenient interface they use the design concepts recommended for each platform. These are the requirements specified for the app navigation and usability.

For example, the following Design Principles" are used for Samsung:

apple tv app development


create tv app


smart tv app development


LG TV app development has its own specific features. LG offers to use webOS TV, a platform on the basis of the web technologies which has great possibilities and uses HTML, JavaScript, and CSS.

smart tv apps development


Philips uses Android TV.



Android TV

Android TV is a TV platform from Google. To create TV apps, they apply the same tools as for Android apps for smartphones. The developers use Android Studio.

There are specific requirements - "UIPatternsforTV"  - for making interfaces:


tv app development


Apple TV app development

tvOS is a platform from Apple. Apple TV app development allows to see films, play games and use apps. A set-top box is managed by the remote control device.

When creating tv apps, usability of this remote control device and specific features of tvOS should be taken into account.


develop smart tv apps


As you can see, every producer has its own platform and specific features of developing apps for Smart TV. In order to receive a marketable product and be moderated, you should know the peculiarities of each of them.

Are you thinking about Smart TV app development? Contact us and we will show you what things are worth noting.

Want an app? Tell us about your business

Stages of development:
    Product idea and business expertise of app development
  1. Product idea and business expertise.
  2. People come to our company to realize their idea of a mobile application, web resource or automate business processes. We conduct free business-expertise, advise the client and finalize the ideological component of the project, taking into account the needs of users.

    Project evaluation of app development
  3. Project evaluation and proposal.
  4. The project is evaluated by the development team. After that, the client receives a preliminary commercial proposal for the development of the application.

    Prototyping process of app development
  5. Prototyping.
  6. Understanding what the users expect from the application, we proceed to the prototyping process. A competently built interface is a guarantee that the user quickly navigates, how the application will help solve his problem. You get an opportunity to look at the functionality of the future application without the software part.

    Product design of app development
  7. Product design.
  8. Draw the design of all screens and states of the elements of the application. We use the recommendations of Google and Apple to design the interface. We build graphics solutions that are understandable and convenient. You get a design that will set you apart from the competition.

    Backlog and development contract
  9. Backlog and development contract.
  10. Meeting with the product-hunter, discussing the details of the project. The development team builds backlog for the whole project together with the customer. After the approval of backlog, the contract on development is signed with the customer.

    Planning a Sprint of app development
  11. Planning a Sprint.
  12. An agreement with the customer on what development tasks will be performed on the nearest sprint.

    the project is not completed

    the project is completed

    Further development of the application
  13. Retrospective.
  14. Demonstration to the customer, the results for 2 weeks of development. The development team analyzes the risks and problems, completes the sprint, optimizes the further development of the application.

    Achievement the result of app development
  15. Accompaniment and achievement of the result.
  16. The difference between our work is that we not only create applications but also take them for promotion. Our customers receive a company that is responsible for all stages of work on mobile app development: from the first button to downloading the application and thanks to user feedback.

How to contact us?

Your idea is our realization. If you have an idea of creating a product for iOS, Android, Web, feel free to contact WOXAPP. With us you get a full cycle of development: analysis of the competitive environment, development of functional and server part, design development and effective advertising support. Contact us in a way that is convenient for you.

Project calculation

Tell us about your project. Everything begins with an idea, let's make yours a reality.