Real estate mobile applications and web advertising aggregators can be either independent start-ups or tools to boost sales for your real estate business:
 


Depending on the specificities of business, it is possible to use the following tools:
 


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Business process structuring




Any IT solutions shall reflect the specific features of a business process:
 


Main functions of the app

To make an indicative list of app features we have used our own experience in development, we have studied successful projects and read users’ reviews.





In the picture you can see an example of implementing a map which displays an object and surrounding infrastructure in the Trulia app.

Convenience of the app

When creating an app design concept you should bear in mind the importance of usability. A user shall intuitively understand how to use the app, where to find the functions he needs, how to navigate through the menu and the catalogue.
 

  1. A UI prototype is created, that is the user’s interface.
     

  2. Visual style is worked on taking into account the familiar user elements for iOS and/or Android.
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  3. All possible screen displays and their statuses.
     

  4. On the basis of the prototype the design is developed to meet the project requirements (colour gamut, stylistic peculiarities etc.)


The result of such approach is the app which is understandable for the user. An example of a successful solution can be the US application ZILLOW: simple, convenient, with easy-to-use navigation.


Card of the advert

An advert about sale or rent of the real estate shall be short but maximally information-bearing. The card shall have the following information:
 

  1. Photo. With the ability to view the gallery of several images.
     

  2. Object address.
     

  3. Main characteristics and description.
     

  4. Price.
     

  5. Object location on the map.
     

  6. Connection with the seller: a call or a message.


For example, the card of the Zillow service has photos viewing in the slider mode.


 

What should be a website

The functionality of the website can either copy a mobile app or be different from it. Everything depends on the set targets. The catalogue structure shall solve two tasks:
 


Assembling of the semantic core is an Important stage of work. Proper structure of the catalogue will help to collect traffic from the search engines. For example, Yandex and Google believe that on the “flat in Moscow” request it’s more relevant to show the page with the list of flats in Moscow, but not the common list of the residential real estate. For this purpose a separate page shall be created on the website with the flats in Moscow.




All the pages shall have their own metadata and they also shall be optimized for related requests. For example, “buy a flat”, “rent of the flats”, “flats in new residential areas” etc. As a result, a semantic core can include dozens of thousands of requests. They are to be proportioned on the pages taking into account the specific capacities of the search engines.


Admin panel of the project

Several roles shall be implemented in the admin panel:
 

  1. Administrator. With complete access to all the functions and reports (statistics, finance, users and moderators’ activity).
     

  2. Moderator. Access to editing and blocking of the adverts (maybe in one specific region). Viewing of the users’ correspondence in order to solve disputable issues. Ability to block the users who break the rules. Technical support.


In case of cooperation with partner agencies, a partner access to the admin panel is provided with the ability to edit, delete and add adverts, do correspondence from a web service with the users who got interested in a definite object, as well as to view private statistics: adverts, number of users’ requests, finance etc.

Synchronization

It’s vital to set up a fast data exchange between the app and the server part. Develop the database structure in such a way that the data exchange would be conducted fast even at the peak loads.

If you plan to update the database of the adverts automatically through the exchange with other projects or program systems, it’s necessary to develop and implement API – a set of tools for automatic exchange of the data between the systems.




An advert about the real estate implies having a lot images, pictures, photos. You have to have a lot of space for keeping this information, a website shall upload the photos fast. For this purpose you should:
 


There is no pint in uploading huge images for mobile devices, just optimize them

Stages of development:
    Product idea and business expertise of app development
  1. Product idea and business expertise
  2. People come to our company to realize their idea of a mobile application, web resource or automate business processes. We conduct free business-expertise, advise the client and finalize the ideological component of the project, taking into account the needs of users.

    Project evaluation of app development
  3. Project evaluation and proposal
  4. The project team is evaluated by the development team. After that, the client receives a preliminary commercial proposal for the development of the application.

    Prototyping process of app development
  5. Prototyping
  6. Understanding what the users expect from the application, we proceed to the prototyping process. A competently built interface is a guarantee that the user quickly navigates, how the application will help solve his problem. You get an opportunity to look at the functionality of the future application without the software part.

    Product design of app development
  7. Product design
  8. Draw the design of all screens and states of the elements. We use the recommendations of Google and Apple to design the application. We take care that the graphics solutions are understandable and convenient. You get a design that will set you apart from the competition.

    Backlog and development contract
  9. Backlog and development contract
  10. Meeting with the product-hunter, discussing the details of the project. The team develops backlog for the whole project together with the customer. After the approval of backlog, the contract is signed with the customer.

    Planning a Sprint of app development
  11. Planning a Sprint
  12. An agreement with the customer on what development tasks will be performed on the nearest sprint.

    the project is not completed

    the project is completed

    Further development of the application
  13. Retrospective
  14. Demonstration to the customer results for 2 weeks. The team analyzes the risks and problems, completes the sprint, optimizes the further development of the application.

    Achievement the result of app development
  15. Accompaniment and achievement of the result
  16. The difference between our work is that we not only develop applications, but also take them for promotion. Our customers receive a company that is responsible for all stages of work: from the first button to downloading the application and thanks to user feedback.

What is important for a successful start?

The following issues shall be solved by the time the project starts up:
 

  1. Initial content provisioning (database of the objects), involvement of the first partners.
     

  2. Publishing of the app in the stores Google Play and App Store: preparation of the screenshots descriptions, payment for the premises for a year.
     

  3. Advert of the web project (context, promotion through search engines, SMM, other variants).
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  4. ASO.

 

Each project requires a technical support and updating. This is necessary for correcting errors and extension of the functionality in the process of developing the project. It’s important to take into account the expenditures during the budget preparations.

Don’t forget about the users’ reviews – fast responses to their questions will increase their confidence level for you. You should include the list of corrections in the project plan.




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Our works
How to contact us?

Your idea is our realization. If you have an idea of creating a product for iOS, Android, Web, feel free to contact WOXAPP. With us you get a full cycle of development: analysis of the competitive environment, development of functional and server part, design development and effective advertising support. Contact us in a way that is convenient for you.

Project calculation

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