Wi-Fi Space gives you free access to Wi-Fi hotspots around the world! Ongoing work by the team and users on improving the quality of Wi-Fi spots and updating passwords in real time. The startup aims to become an indispensable tool for your business and leisure travel.
Analysis of the market and competitors
The main objective of the application is providing Wi-Fi access points for mobile users. To attract and retain as many users as possible for further monetization.
We have found a few decent applications that work within the expectations of the users. We examined them in detail, read user reviews to find out what they like and dislike.
From the reviews, it is clear that applications are used for travel:
"Did not help. Without a large offline database does not make sense. In Italy it found nothing, except those that I found myself."
"Well, it’s pretty bad… For 2 hours syncing network maps the program found networks only in Minsk, Bobruisk (not surprisingly) and in Nizhny Novgorod. In Ukraine it didn’t find a single network in any city, and this despite the fact that the screenshot in the Market shows my city (Dnepropetrovsk) with available networks."
"Excellent. I wish it had Czech Republic, but the idea is great How can I add a wifi network? Does it add it to the database when the application is on?"
"Perfect. Everything’s great, but I wish it had more cities. Add Blagoveshchensk..."
Based on the number and nature of requests, it is clear that overall the interest for Wi-Fi on the Internet is growing. In different regions the search queries are different. For example, in the United States often search as «wifi», and in the CIS countries as «вай фай», and sometimes as «wi-fi».
Methods of monetization by the competitors:
- Only paid apps
- Paid premium version
- Freemium model
- Game models
- Advertising within the application
Competitors promoting tools:
- Freemium methods
- Buying advertising for the application
- Search engine marketing.
- Online service
Positioning and naming
Our target audience – travelers who use their smartphones in new and unfamiliar places, students and teenagers who are low on money, and other people who try to save on mobile data traffic.
Positioning: a mobile application that shows nearest available Wi-Fi spots around the world.
Name of the application: Wi-Fi Space.
Develop application logic.
Develop a prototype
Develop an icon
The final version
Application design for iPhone
Create 2 concepts: light and dark.
End up choosing dark. Draw out all the screens.
Testing and delivering to the client
Requirements of our clients at the stage of project evaluation
- Successful experience in projects development for medium and large businesses.
- Business expertise in the development of start-ups.
- A team of 7 or more specialists for application development.
- Uniqueness, no standard solutions.
- Term - development from 3 months.
- Transparent control system and flexibility in application development.
- Justified cost for mobile app development.