WOXAPP - company that develop mobile app for taxi. Taxi app development is a way to ensure efficient operation both for existing services and startups. Yandex taxi, Uber and Indrive are the most demonstrative examples.


Our team has created a similar project “7likes Taxi” for the taxi business in Switzerland. From this experience and after having worked with other geolocation services, we came up with a number of practical tips, “What should the customer know before starting a taxi app development.

 

You will find the answers to the following:

 


Let’s work it out step by step.

 

Who orders taxi app development?

 

Two types of companies may set their sights on a mobile app developing for taxis: existing businesses (taxi service, fleets of taxis) or startups. Although every taxi business has its own special characteristics, on the whole, a mobile app will provide the following characteristics.

 

 

Automate receipt and execution of the order.

The process of receiving and executing an order does not require the participation of a taxi service.

Refuse dispatchers or reduce the load on them.

The client-driver connection occurs through the application.

Without an order by phone. Reduces the cost of telephone communication.

Convenient service.

The passenger does not need to call the dispatcher to call a taxi. The client sees in advance the brand of the car that will come to him, tracks it on the map.

The application shows the cost of the trip and the driver's rating.

Convenient work with drivers.

Statistics for each driver: financial calculations, completed routes, location of the driver in real time, etc.

If necessary, the driver disconnects from the system.

The company controls the process of fulfilling orders.

He sees detailed statistics of orders and monitors them in real time, controls the base of customers and drivers. This makes the business transparent and manageable.

 

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Standard structure of the system

 

The Communication system of ‘driver – passenger – administrator’ consists of three independent elements:

 

  1. mobile app for passengers;

  2. mobile app for taxi drivers;

  3. administrative panel.

 

1. Mobile application for passengers

 

This provides the customers with the access to the taxi service online. A passenger downloads the app from the app store, and after starting it up, he can order a taxi. A customer can access many useful aspects of the app such as; tracking the car movements, monitoring the time the car is going to arrive, as well as being able to see the trip cost, driver’s rating, reviews etc.

 

 

2. Mobile application for drivers

 

Mobile app for taxi drivers is a working tool which helps to receive the orders, map the route, and calculate the trip cost.

The program records the trips and the bonuses are added up. A driver is able to see his statistics. The administrator has the right to deny access to the app in case a driver breaks the directions for use, or receives a lot of negative reviews from passengers.

 

 

3. Administrative web-panel


The ‘Admin web-panel’ is a tool to control and manage operating processes from the part of the administrator / s and the owner. Drivers’ performance, information about the customers, complaints, financial status etc. are shown in the form of tables and diagrams.

 

 

 

Standard architecture of the system


Specific features of the development of the taxi application ordering system, is that apart from mobile apps, you will need a so-called “back-end part”. This is a server application which will be collecting and processing data, sending them to the mobile apps. These data are operational for the purpose of the admin panels in the form of web or desktop applications.

This is a simplified scheme which we have used, specifically, in our projects.

 

 

Architecture can be roughly divided into 4 parts:

 

 

As you can see, a mobile app is one of the parts of the whole system. It’s important to take care of other elements to achieve success with the project.

System elements communicate with each other via API. API is developed together with the whole system.

 

Work with system load

 

One of the weakest points of the system is the fast processing of huge data array. A passenger needs a taxi right now, and seconds count. A number of orders directly depends on the speed of the system response (mobile app addresses a server, looks for the nearest car, sends a response).

The second problem is peak loads. Whether there are holidays, a snowfall or it’s raining – a number of orders can rocket within minutes. A systems’ load multiplies accordingly, and it is at this moment the system should show its’ worth.

The following should be done:



That’s why we use queue and caching servers, build in the right architecture of storing data, customize a server to perform these tasks and conduct load testing.


Synchronization with existing systems

 

Do you use existing services and are not going to do away with them? Think through the process of synchronization with the mobile app.

They can be accounting systems, CRM-systems, VoIP, ready systems for taxi services etc. Synchronization is performed by operating the existing API or via developing the new ones.

Provide the developer with the requirements for synchronization before the development starts.

 

How is taxi app development carried out?

 

Determine which functions a mobile app will have. For this purpose:
 

 

Basic taxi app functions

 

A list of basic taxi app functions has been collected. You can prepare you requirements to the developers on its basis.

 

Mobile app for passengers:


The passenger app may have the following characteristics
 

 

Mobile app for drivers:

 

 

Admin panel


Admin panel, separate or synchronized with operating CRM, can include:
 

 

Admin panel can also have the following:

 

 

Application screens: sequence of selection

 

In the first place, a customer is required to input a number of parameters from the main ordering options.
 


The following can be hidden:

 

 

 

 

 

 

Why and what analytic systems to install

 

Build in one of the analytic systems. The most popular are Google Analytics, Firebase or systems on a paid basis - Amplitude, Mixpanel, Localytics.

It will give an opportunity to:
 

 

 

 

Before the startup, determine which indicators you should use to measure the apps

 

They are installed individually for each project and mainly answer the following questions:
 


For taxi services they can be the following parameters:
 


Indicator of how many users missed the “flow cup” of the taxi ordering. For example, a user chose the direction, but didn’t press the “Order” button.

 

What else to keep in mind?

 

Build a feedback function in the taxi app.

Complaints and offers will be coming to the mail, so they will be fast responded. If such function doesn’t exist, the reviews will be left on the app stores. Negative comments on the app page can decrease the conversion and affect the search results.

Push notifications.

It’s a vitally important element for a taxi. Service notifications – about a new order, about a just arrived car – will be entering via push notifications.

Introduce a possibility to estimate an app on a scale of 1 to 5. It affects the search results and product rating.

 

 

Which platform to choose: iOS or Android?

 

Select the one which is closer to your audience. Taxi is a mass product. In order to keep the customers we have come up with a taxi app solution for two popular platforms: iOS and Android.

In case you create a service for just one platform, you risk wasting your advertising budget. For example, a person noticed an advert, entered Google Play or App Store, but didn’t find the app.

Here is the example: When the app “7likes Taxi “ was being created, a survey was carried out on what devices drivers and passengers use. It turned out that all drivers with “7likes Taxi” have iPhones, so development of Android app for them makes no sense. However, drivers in the CIS prefer Android devices.

 

Convenience of interface and app nativeness

 

The easier, and more understandable the app interface is, the more orders are received and the faster the service is provided. On any screen a passenger should be guided quickly through the information of how to order a car.


 

To ensure the apps are convenient and retain the audience, it’s essential to follow the requirements for the design of iOS and Android OS.

 

 

The main task of these requirements is to create a visual language of communication for all the apps of the system. It’s called “nativeness”.

If a customer used a mail app and later downloaded your app, he should find familiar control elements and understand how to use your app.


 

Design for Android and iOS is different

 

If we use “7LikesTaxi” as an example, you can see what screens in Android and iOS apps look like. It’s not a whim of a designer, but observance of the recommendations for Android and Apple.



Using non-native elements prolongs the terms of programming. If you want to introduce a non-native element, verify it with the business tasks. Is it cost-effective to extend the deadline because of this function?



 

Test the application

 

Test it on real users in order to know for sure whether the apps are understandable for the customer.

1. Conduct a survey of users at the design stage. Office staff or strangers can do the testing. Opinion poll can be held personally or via Skype. You can read about the method in the article “How to develop an interface” tips from a product-designer of Facebook Arthur Bodolts.

 

 

2. Perform a so-called “soft” startup. Publish the product and check its performance using a small number of customers.
 

 

3. In Google Play you can test the graphics, icons, description using “Experiments” tool.  A/B tests on your store listing.

Collected estimates and reviews will help to find and eliminate the errors and improve the product.

 

Taxi mobile app development cost.

 

The cost depends on the amount of working time of the specialists. The more complex the functionality is, the more time the development will require. The higher the cost..

 

How to make development cheaper?


If you already use ready-made taxi app solutions, contact the developers. Find out if they have mobile solutions.

Search for the ready-made solutions at the market. It will save you time and money.

 

How to choose a contractor?

 

Having chosen a development company, get to know its portfolio performance and recommendations:
 

 

Create development by iterations

 

It’s cost-effective to perform a development by iterations, i.e. release an app by parts. For example, the first options of the taxi order: the directions, mapping the route, cost calculation. These are more important as they form the basis of the ordering system. Later, operating complaints, crediting bonuses etc. should be added.

 

 

In this manner it’s possible to get feedback from customers, estimate the demand of each block at an early stage in order not to make unnecessary delays.

 

Take into account the cost of promotion and support

 

In order to attract an audience (passengers and drivers) it’s essential to draw up a marketing budget to promote the app.

Specific feature of the taxi app is that before attracting passengers you should involve drivers.

Beside standard methods of advertising (context, banner, social network advert etc.), become familiar with ASO-promotion. It’s a type of advertising which is created specially for mobile apps.

You will have to draw up a separate budget for promoting and supporting the product, where there should be expenditure items for evolution and support, payment for hosting service and server rental, payment for publishing on Google Play and App Store.

It’s important to develop and update the app after the startup for various reasons:
 

 

App publishing

 

Ready-made apps, both driver’s and a customer’s, can be published on special shops within Google Play and App Store. For this purpose you should:
 


Taxi mobile app is a complex client-server program. We tried to describe the key moments which should be taken into consideration. The field of operations is a lot more extensive, and it would be impossible to delve into full detail here.

Are you thinking about developing a taxi app? We are experienced and can help you realise your plans for expansion. Contact us.




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Your idea is our realization. If you have an idea of creating a product for iOS, Android, Web, feel free to contact WOXAPP. With us you get a full cycle of development: analysis of the competitive environment, development of functional and server part, design development and effective advertising support. Contact us in a way that is convenient for you.

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